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The color that could stop you smoking: Governments choose 'world's ugliest shade of green' for new cigarette packets to put off smokers Greeny-brown colour called Pantone 448 C to be used on cigarette packets The UK, France and Ireland are all to enforce use of the sickening hue Research showed that the colour had the lowest appeal among smokers Australia has been using the colour on its cigarette packets since 2012 See more Daily Mail on Google - save us as a Preferred Source It has been described as a dreary mix of tar, vomit and olive, but a shade of drab brown widely regarded as the world's ugliest colour could soon be helping to save lives

Elvis Is in the House Someone thought recreating the Elvis special as vape juice was a good idea

Some individuals have genes that mitigate the risks

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